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National Digital Intelligence Platform

AD
SOCIAL MEDIA

Snapchat Intelligence

Ephemeral content, AR filters, Discover content, and youth engagement on Snapchat in UAE

UAE Users (2025)

5,090,000users

100.0% from last period

Market Penetration

45.4%population

4.6% from last period

Sentiment Score

58

5.5% from last period

Dark Social Score

25

16.7% from last period

Daily App Opens

30+

Time Spent

30min/day

Gen Z Adoption

51.8%

YoY Growth

+11.3%

7.6% from last period

Intelligence Highlights

5.09M UAE users, 97% shopping behavior, AR Ramadan Mall 2025 reached 16.8M users

97% Shopping
20 Media Partners

Snapchat Platform Overview

Ephemeral content analytics and engagement patterns in UAE

Sentiment Distribution

User sentiment breakdown on Snapchat UAE

Bot Activity Analysis

Estimated bot presence on platform

5%

Estimated Bot Activity

Platform Comparison (UAE Users in Millions)

Snapchat vs other social platforms in UAE

Trending Content

What UAE Snapchat users are engaging with

AR filters
Discover content
Map stories
#uae
#inabudhabi

Key Concerns

User concerns identified in engagement

Privacy concerns
Location tracking
Content moderation

Data sourced from 25+ queries including DataReportal, Snap Inc, Gulf News, and government transparency reports

Last updated: 2026-04-27 | Framework version: 1.0